YouTube Campaign Doubles Old Spice Sales
Remember those Old Spice ads of the smooth talking hunk that were uploaded faster than you could watch them? If you don’t then you’re not a man, man. The viral campaign was so effective that sales of the Old Spice body wash went up 107% in the past month.
For nearly two days straight a team of filmmakers, computer nerds, and one former NFL wide receiver filmed and uploaded ads onto YouTube. These ads were aimed at the general public and celebrities as they got to have their questions answered directly by the Old Spice guy.
The process was brilliant, original, and complex. As the camera crew was filming a video another crew would search for questions on their laptops and blackberries in real time. The questions were carefully chosen as they were either asked by a celeb or inspired the next creative, humorous video.
As soon as one video was filmed and uploaded another script was written and ready to be filmed. One after another, these catchy ads were uploaded for hours answering questions in real time. A series of videos was even a real time flirty conversation between the Old Spice guy and married actress, Alyssa Milano.
Nielsen reports a 107% sales increase of Old Spice body wash over the past month. It’s safe to say that the viral campaign is responsible for the sudden sales increase. It is also being reported that Old Spice is working on a new campaign, but it’s “unrelated” to the Mustafa videos. It will be interesting to see if they can top themselves.














My name is Zachary James, but most know me as OutbackZack. As a dedicated YouTuber both on and off the camera, I seek to bring news and give insight on the YouTube community. While not working on PauseStopRewind, I entertain many with my insane comedy style videos. Also, many know me as an artist who has worked with various YouTubers ranging from Andy Warski to Shane Dawson.