As you become more involved as a YouTuber you’ll start to learn terminology that you never heard before. One of these terms is “loyal subs”. What exactly is a loyal sub you might ask? This article will explain what they as well as why they’re important and how to obtain them.

-What are “loyal subs”?

“Loyal subs” is short for loyal subscribers. So what exactly is the difference between “loyal subscribers” and just regular subscribers? A regular subscriber will often watch you videos, if at all, and that’s it. They get their fill for entertainment and move on to something else.

However, a loyal subscriber does much more than that. They’ll watch all of your videos, rate them, comment on them, favorite them, tell their friends and family about them, and often do what you tell them to do. They’re actually more like your fans than they are subscribers, and without them no YouTuber would get big.

-How do I obtain loyal subscribers?

It’s actually easier to tell you how you don’t get them. You don’t get loyal subscribers with “sub for sub”, buying them, creating fake accounts then subscribing to yourself, nor begging for people to subscribe. What does that leave? Hard work or, if you get lucky, a shout out from a bigger YouTuber who has loyal subscribers themselves.

However, let’s focus on what you can do at this moment. As a YouTuber you need to continuously upload videos, constantly improve, and find ways to get your subscribers involved. Shane Dawson and Ray William Johnson are known for their “comment question of the day”. Other YouTubers do live shows. Then some will create videos answering questions from their subscribers. It also help to network with other YouTubers which we’ll cover in a future article.

Doing all of this adds up and quickly shows results, because it’s further branding yourself. Remember, to be a big YouTuber you need to brand yourself and your personality. You’re not selling a product, you’re selling yourself, and people “buy” when they subscribe. They only subscribe, because convinced them that you are the next best thing and that you’re worth their time. This is where they become loyal to you.

-What do I do after I have loyal subscribers?

Once you start to receive loyal subscribers you need to work even harder to keep them. They subscribe to you, because they like what you do and want to see more of it. If you fail to provide, they slowly start to lose interest in you. We see this all the time with bigger YouTubers who suddenly stop making videos. Then when they do upload a new video their views are cut by nearly 70%; thus, throwing out all of your hard work.

Loyal subscribers help to progress you as a YouTuber by supporting your videos in every way possible. There are no real short cuts to getting them, but they’re well worth the hard work. Then once you receive them, you need to work even harder to keep their interest.